In 2017, a small Dairy Queen franchise in Kewaskum, Wisconsin, ignited a firestorm online with a provocative sign in its front window. The message, deemed “politically incorrect” by some, sparked heated debates and polarized opinions.
Store owner Kevin Scheunemann stood firm, citing transparency about his values and those of his staff. The sign proudly displayed support for God, country, and traditional holiday greetings like “Merry Christmas” and “God Bless America.”
Scheunemann’s motivation stemmed from a 2012 incident where a customer complained about Christian music playing in the restaurant. He wanted to openly express his beliefs, even if they contradicted societal norms.
However, not everyone shared Scheunemann’s perspective. A customer from Oregon posted the sign on Dairy Queen’s national Facebook page, criticizing its exclusivity. The backlash was swift, with comments labeling the sign “tasteless” and “alienating.”
Despite the controversy, many rallied around Scheunemann, traveling miles to show support and take photos with him. Dairy Queen’s corporate office released a statement distancing themselves from the sign, emphasizing respect and dignity for all customers.
The controversy resurfaced in 2020 when a Donald Trump campaign sign outside the restaurant was nearly stolen. Scheunemann offered a reward for information leading to the suspects’ arrest.
Love it or hate it, the sign has become a cultural phenomenon, sparking conversations about free speech, values, and societal norms. Scheunemann’s unapologetic stance has ignited passion and debate, cementing the sign’s place in the annals of controversy.
This bold statement serves as a reminder that even the smallest actions can have far-reaching consequences, sparking essential discussions about the complexities of human perspectives.
